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</html><thumbnail_url>https://www.adpulp.com/wp-content/uploads/2023/11/What_is_generative_AI____IBM_Research_Blog.jpg</thumbnail_url><thumbnail_width>892</thumbnail_width><thumbnail_height>500</thumbnail_height><description>Now in its 13th year, the WARC&#x2019;s &#x201C;Marketer&#x2019;s Toolkit 2024&#x201D; offers insights to help turn disruptive areas into opportunities for growth. The Toolkit is also a trend-spotter. For example, the report reveals that nearly three-quarters (70%) of respondents in the survey plan to unlock the potential of artificial intelligence in their marketing. Before we get [&hellip;]</description></oembed>
